We’ve all done it.
We’ve taken on clients and projects we don’t love in order to pay the bills.
We’ve responded to half-baked briefs for projects that are under-funded and ill-conceived.
We’ve cut our prices to win the work.
We’ve acted like a supplier instead of a partner and acquiesced to get the job done satisfactorily (but not brilliantly).
We’ve responded to a request to troubleshoot a problem at the lowest cost and in the quickest time frame possible, despite the fact that the problem has been brewing for years.
We’ve let the client’s perceived wants dictate the terms even though we can clearly see their needs require a totally ground-breaking, revolutionary approach.
It’s time to breathe. Stop. Trust. Listen.
It’s time to be honest with the client, and yourself.
It’s time to tell them you don’t pitch, you don’t compete and that you don’t cut your prices.
It’s time to tell them you’re different, that you call a spade a spade and that you can only help them if they play by your rules, not theirs.
It’s time to tell the client what they need, not pander to their wants.
It’s time to be honest, so honest that you won’t mind if you lose the job.
It’s time to show so much care and consideration for the client that you won’t take the work if you truly can’t help.
It’s time to show love, compassion and respect for your client, and yourself.
It's time to step up and behave like a true partner.
It’s time to do the work you love, work that is meaningful and on purpose and for people you love, so much that they become clients for life.
It’s time to stand up and deliver your finest work.
It's time to do work that truly makes the world a better place.
For NOW is the FUTURE for freelancers, consultants and anyone who provides a professional service. We have the power to change the world. Don’t you forget it.
It’s time to stand by the courage of your convictions.
If you want to stand by your convictions, you need to find out more about The Method*. It will change your life and your work, forever.
Email me and book a chat. You’ve got nothing to lose.
Yours in conscious marketing
*The Method is a 12-month intensive personal and business development program for just 20 experienced business owners offering a professional service. It will commence on 19/20 July and be hosted at the Sydney Hub. The cost is $550 per month and participants are interviewed before being accepted on the program.