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Your seminar was great! It was worth every cent and I am sure that I will be able to use the great ideas you have given me. Not only that, I also have come to realise that marketing is not boring and can be very creative. And as a creative person I welcome that very much. You made the subject very accessible and down to earth!#

Marijke Doldersum
Home Works Design

Carolyn's Corner

Carolyn's Corner provides helpful marketing tips and advice to empower small business owners

Paying it forward... Dear Gladys, Ideas into Action, Fabulous Lemon Drops

Carolyn Tate - Saturday, November 19, 2011
I’m sorry it’s been so long. Please don’t unsubscribe. I promise to pull my socks up!

This month I’m simply going to pay it forward and tell you about three awesome businesses you absolutely must check out.


Dear Gladys – Help a woman in need

Dear Gladys is a most gorgeous vintage and contemporary boutique. I’ve had the pleasure of working on her over the past few months. Dear Gladys is the first online social enterprise of its type in Australia. All proceeds go to the NFP Fitted for Work, helping women experiencing disadvantage to get work. If you’re Xmas shopping for the woman who has everything, look no further. Your gift will help transform a woman’s life.

Ideas into Action – Recharge your business

Recently I spent a weekend of business planning (admittedly interspersed with a spot of shopping and dining) with Angela Raspass of Ideas into Action. She’s one smart cookie when it comes to marketing and she’s achieved incredible results for a long list of clients. That’s why I’m recommending her Business Recharge Sydney workshop on Thursday November 24. It’s being co-hosted with business management and finance guru Alan Hargreaves. Connect subscribers receive a discount of $50 (cost of  $145). Click here to find out more and enter the promo code of ‘connect2011’. Tell your friends too!

Fabulous Lemon Drops – The next United Breaks Guitars

 Last week I had the privilege of sharing my marketing advice with Dez Staunton of the Fabulous Lemon Drops. All I can say is move over Wiggles! Note: Get your kids before clicking here!

 The subsequent email he sent me (100% unsolicited) really made my day.

 I just wanted to thank you once again for all the advice you provided the Fabulous Lemon Drops.  We’ve made a list of the six most important areas to work on and have already managed to get six shows in a shopping centre.

 One of the most important things I gained from our discussion was clarity. I’ve read so much information recently about marketing and was having trouble knowing where to begin.  Your input has enabled me to realise what our most important challenges are, and how best to go about tackling them.

 I also had a chance to look at United Breaks Guitars which is absolutely fantastic.  I can see why they’ve had so many hits.  I guess if you can make people laugh then that’s half the challenge, particularly in the entertainment industry.  We’re also planning to do a new video, which we hope will be both funny and entertaining.

 In a world seemingly dominated by greed and self-interest, it’s reassuring to know there are people like you out there who are prepared to give up valuable time to offer advice.  I hope one day to be able to repay you in some small way. Dez

You’ve just done it Dez! Thanks a million.

Till next month!

Cheers



PS My last blog on networking got some great responses and confirmed that good-old-fashioned networking here to stay.  This story from Margaret Munoz of Tangible Results took me on a trip down memory lane and bought a tear to my eye.  “Six of my current clients came to me as a result of meeting the wonderful Patricia Rose at one of your Connect events over 9 years ago. It’s proof that networking works! Thanks!”

 PPS Stay tuned for next months incredible story on how my client Bill Johnson (aged 60) built and launched his first business, Bali Recharge in just three months!

 PPPS If you want some free marketing advice for 30 minutes, just ring me or email me and lock in a time. I’m feeling generous in the lead up to Christmas. Phone 0412 806 950

 

 

 

 

 


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