Hi from unusually sunny Melbourne! I’ve been doing a bit of careful observation with my small business networks, local businesses and at Fitted for Work (the incredible NFP I’m managing a marketing project for). I would have to say that when it comes to marketing, CONFUSION reigns. The world of marketing has become so murky now with the advent of social media that most businesses are at a loss as to how to keep up.
We’re told we’re twits if we’re not twittering, barmy if we’re not blogging and foolish if we’re not facebooking. All this while we’re still grappling with how to get our website working (if we even have one!) Then there’s the more traditional methods of marketing. Should we be advertising in the local paper, cold-calling, hosting events, doing letter box drops or even handing out flyers at the local train station wearing a pink tutu?
No wonder the weary small business owner often puts marketing in the ‘too hard basket’. Yet marketing should never be seen as a desperate scramble to simply get more business. It must be built into the heart of our business and in every interaction we have. And it truly doesn’t need to be that tough. Read 'lessons from my yoga studio' for some inspiration and the chance to WIN a $200 marketing pack.
Now, more than ever, small businesses need a simple, focused plan to help you define ‘what’s in’ and ‘what’s DEFINITELY out’ when it comes to marketing. Check out the ‘One page marketing plan’ article. And when it comes to the ever murky world of E-Marketing, there are just some things you need to get your head around before jumping in. Check out Top Ten eMarketing Tips You Must Know for some ideas on that front.
I wish you every success in life, business and of course marketing! As ever, I’m here to help. Just drop me a line.
Carolyn
PS If you’re interested in finding out what’s happening around Melbourne, check out my blog Daily Slice of Melbourne Life (Après French Life). I’ve been back two months already and am discovering the many French delights of Melbourne!
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