Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. Robert McKee
Big ads offering big promises don’t cut it any more. Storytelling is the new currency in business and the secret to marketing success. Great stories win you raving fans because they make you and your business, well… human.
My books Small Business Big Brand and Marketing your Small Business for Dummies are filled with real stories of small business owners and how they tackled their marketing challenges. Without these stories the books would have been mere theoretical claptrap, zero fun for me to write and zero fun for you to read.
Every business has a million stories to tell. Its just a matter of determining which ones should be dug up and told (and which should never see the light of day!) Read the story, Lessons from an accountant to discover what NOT to do when dealing with clients. And Why word-of-mouth marketing rules combines storytelling with practical tips on how to spread the word about your business.
If you think storytelling is not for your business, maybe you’ll think again after reading Five steps to brilliant storytelling. And check out this great example of storytelling by Jenny Stilwell of Boss Group in her latest online magazine Renaissance (yes a story of my sabbatical in France features in it :))
And lastly I have a very special EOFY offer just for Connect subscribers. The biggest complaint I receive from business owners is the amount of money they waste on marketing – money that has reaped NIL return-on-investment. So together with my partner in Sydney, Angela Raspass of Ideas into Action, our mission is to stop businesses from wasting money and to help you generate consistent, quality leads week-in-week out. But the only way to do that is through a simple, easy-to-implement marketing plan. We’re offering a 20% discount on all Kick Start Marketing Plans booked by 30 June. Jump in and find out more HERE.
And finally, if you’ve a brilliant story to tell about your business, let me have it. The best storyteller will receive a marketing pack (DVD program and two books) valued at $200 and have it published on my website.
Happy storytelling!
PS Read more stories at Daily Slice of Melbourne Life (Après French Life). If you’d like to pre-order a signed copy of my new book Unstuck in France (due out by 30 August, drop me an email at Carolyn@connectmarketing.com.au)
