Welcome to Connect...
carolyn's corner
Greetings from San Francisco & Why Purpose in Business Matters
Hello from San Francisco! I’m writing this blog on a very comfy leather sofa in a gorgeous café, Haus G, in the Mission District. I’m surrounded by a bevvy of groovy, global entrepreneurs all tapping away on a multitude of digital devices.
By my side is a steaming café latte and the highly recommended book, Conscious Capitalism. I’m attempting to read at least some of it in the lead up to the Conscious Capitalism conference on Friday (being streamed live if you’re keen to take a peek).
And tomorrow I’m running my first international workshop Conscious Marketing for Today’s Business at the Hub Bay Area right here in arguably, America’s best city.
Could life get any better?
Those of you that have read my report (downloadable here if you haven’t) or followed my blogs over the last two years, would know that it’s not always been like this.
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Marketing your Small Business... Back to the basics please! With all the hype around Google, Twitter and facebook as the ultimate marketing tools for small business owners, is there a risk we could all disappear down the internet marketing rabbit-hole?  |
THE MARKETING TOOLKIT FOR PROFESSIONALS - COMING SOON!
If you make your living from selling your time, advice and expertise then The Marketing Toolkit for Professionals is for you. It includes all of the marketing tactics you need to know and none you don't. Get the know-how, create the plan and make it happen!
- 22 'pick & choose' education modules
- Real life success stories
- Action plan worksheets & templates
- Live Q & A...and much more
CLIENT SUCCESS STORY - ACCOUNTING SOLUTIONS
For the past 13 years Louise has been the director of Accounting Solutions, a Chartered Accounting & Business Advisory service that has been the financial brains behind many successful businesses in Christchurch.
Before the earthquakes Louise had decided that Accounting Solutions needed a complete brand and marketing overhaul in order to reposition the business and stand out from the competition. However it wasn’t until some time after the earthquakes that we actually started work together.
‘Our city had been devastated and many, many business suffered and closed. The rebrand and marketing became even more critical after the earthquakes,’ says Louise. ‘I wanted to send a message to the business community that we’re here to stay and help, that we’re willing to innovate, improve our services and put their success at the heart of our business during the process of rebuilding our city.’
It all started with a Kick Start Marketing Planning day in Melbourne with Louise and her husband Barry who owns a double-glazing business in Christchurch. ‘It was a pretty full on day, but by the end of it we were really excited. I felt like I was looking at our business through new eyes,’ Louise recalls.
During the planning day we set marketing goals and targets, critiqued the brand and the positioning line, got clear on the value proposition and target markets and did a complete overhaul of the structure of their services and how they were packaged and priced...
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