Marketing Health Check

Try this Marketing Health Check and find out how good you are at marketing your business. Simply answer Yes, No or Sometimes for each of the 50 questions. Don’t take too much time to think about each question. Write down your instinctive response to the question and then go back later and make some notes as to why you answered the way you did.

Don’t forget to press SUBMIT at the end of the checklist to receive your score

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Upon receiving the results of this health check would you like a representative from Connect Marketing to call you for a 15 minute mini marketing consultation? Yes No
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Score Yes
Score No
Score Sometimes

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1. Do you have a clear vision of what you want to achieve personally in life and does your business plan support that? Yes No Sometimes
2. Do you have a simple, practical and well-documented marketing plan that is reviewed regularly? Yes No Sometimes
3. Have you established S.M.A.R.T. (specific, measurable, achievable, rewarding, time-bound) marketing and sales goals for your business? Yes No Sometimes
4. Do you (and your team, if you have one) have the marketing skills required to market your business? Yes No Sometimes
5. Are your marketing budgets adequate to fund your marketing programs? Yes No Sometimes
6. Do you track the source of all new business and attribute it to every marketing activity undertaken? Yes No Sometimes
7. Do you keep focused on rolling out your marketing plan even when the pipeline is filled with new and repeat business? Yes No Sometimes
8. Do you measure the return on investment of every dollar you spend on marketing? Yes No Sometimes
9. Are your external marketing suppliers ie advertising agencies and PR companies engaged in the whole marketing program and are they delivering to your complete satisfaction? Yes No Sometimes

10. Do you always keep an eye on your competitors to ensure you remain ahead of the game? Yes No Sometimes
11. Do you keep abreast of the latest trends in the industries, economy and markets you operate in and how they might affect your business? Yes No Sometimes
12. Do you have a clear value proposition (ie who you are, what you do, who you do it for, how much you do it for and the customer benefit) and are you easily able to communicate it to your clients/customers? Yes No Sometimes
13. Do you know what your three to five major POD’s (points of difference) are to the competition? Yes No Sometimes
14. Do you have one stand-out USP (unique selling proposition) that is communicated consistently and effectively throughout all your marketing and communications programs? Yes No Sometimes

15. Do you have well defined target markets and do you focus all your marketing efforts consistently on them? Yes No Sometimes
16. Do you understand what each of your target markets think of you, what they want from you and whether you are delivering on your promise? Yes No Sometimes
17. Are your marketing and communications programs really benefit driven and focused on the specific needs of each of your target markets? Yes No Sometimes
18. Do you have an effective database system that allows you to segment and manage your contacts and communications with them? Yes No Sometimes
19. Do you conduct regular research (formal and informal) with clients/customers and potential prospects to find out how you can better serve them? Yes No Sometimes

20. Do you regularly review your current product/service range to make them more profitable and attractive to current and prospective clients/customers? Yes No Sometimes
21. Are you always looking for new innovative products/services to offer your clients/customers? Yes No Sometimes
22. Do you exit products that are either proving un-profitable or unattractive to clients/customers? Yes No Sometimes
23. Are you always looking at new ways to get your product/service distributed and out to market more effectively? Yes No Sometimes
24. Do you package and price your products/services in a consistently attractive and compelling manner? Yes No Sometimes
25. Do you always promote your products/services with cut-through and exciting marketing campaigns that are truly integrated and response driven? Yes No Sometimes
26. Are your existing clients/customers loyal and consistent repeat purchasers of current and new products/services? Yes No Sometimes

27. Do you have a really professional brand name, logo and tagline and does it reflect your position in the market place? Yes No Sometimes
28. Is your brand well known and recognised amongst your target markets? Yes No Sometimes
29. Are the elements of your brand (style, fonts, colours, images etc) used consistently across all the business - from stationary to websites to office décor and signage? Yes No Sometimes
30. Do you have a brand style guide and is it followed by everyone in your business? Yes No Sometimes
31. Do you have a team ‘verbal brand’ (what you and your team say when people ask what you do) and is it used consistently? Yes No Sometimes
32. Do you have a professional and up-to-date suite of sales materials that you are proud to give people? Yes No Sometimes
33. Do your sales presentations (power points, DVD’s, CD’s etc) look professional and really impress people? Yes No Sometimes
34. Are your printed written communications ie customer letters, newsletters and annual reports well written and professional? Yes No Sometimes
35. Is the experience with your brand and business always a consistent and positive one? Yes No Sometimes

36. Do you have a great website that is educational, interactive and entices people to visit again and again? Yes No Sometimes
37. Are you measuring the traffic and response rates of your website? Yes No Sometimes
38. Have you embraced new media and its potential for your business ie podcasting, blogging, vodcasting and more? Yes No Sometimes
39. Are you well found on search engines and do you regularly review how you can improve it? Yes No Sometimes
40. Have you opened up opportunities to create revenue through on-line purchasing and shopping carts? Yes No Sometimes
41. Do you have reciprocal links, affiliate programs or online advertising on your site? Yes No Sometimes
42. Is your website listed on the appropriate on-line directories? Yes No Sometimes
43. Do you have an enticing offer for people to subscribe to your e-news and to send your website link onto friends? Yes No Sometimes
44. Do you have a knock-out, fun and short e-newsletter sent regularly to your subscribers? Yes No Sometimes
45. Have you embraced at least three appropriate social media (ie facebook, Twitter, LinkedIn, Digg etc) to market your business? Yes No Sometimes

46. Do you really understand the best ways to promote the type of business you operate for the type of industry you operate in? Yes No Sometimes
47. Do you have at least six ways to promote your business? (See 50 Ways to Market your Business) Yes No Sometimes
48. Do you do few promotional campaigns consistently well rather than lots of promotional campaigns badly? Yes No Sometimes
49. Do you measure the response rate on all your marketing campaigns and programs? Yes No Sometimes
50. Overall, are you happy with the results you achieve from your marketing? Yes No Sometimes

info@connectmarketing.com.au